INDEPENDENT RESTAURANT MULTI-UNIT FOODSERVICE RETAILERS GENERAL ARCHIVE

Farm to Store: Adding Flexibility to the Supply Chain

First Name *

Last Name *

Job Title *

Company *

Email *

Phone *

Country *

State *

Which education summit are you most interested in? * IndependentsMulti Unit OperatorsFoodserviceRetail

What live events are you interested in? * Florida Restaurant and Lodging ShowInternational Restaurant and Foodservice Show of New YorkWestern Foodservice and Hospitality ExpoHealthy Food Expos

I confirm that I have read and accept the Privacy Policy.

I confirm that the contact information I have given is for the purpose of business communications*

I would like to receive the Food for Thought Newsletter

Comments

Food for Thought is part of Clarion Events which is part of the Clarion Events Group of companies (Clarion).

We take your privacy seriously. By registering for this newsletter we wish to use your information on the basis of our legitimate interests to keep in contact with you about other relevant events, products and services which may be of interest to you.

We will only ever use the information we collect or receive about you in accordance with our Privacy Policy. If you prefer us not to contact you about relevant events, products and services that we believe you will be interested in, you can manage your preferences via a link we will send you, unsubscribe using the link in our emails or by emailing [email protected].

* If I have provided a non-business domain email address (such as, but not limited to, gmail, hotmail, etc) I am doing so in the context of it being used for my business and not personal interactions with Clarion.

Description

The COVID-19 pandemic exposed the inherent weakness of the traditional food & CPG supply chain. At the same time, consumer and shopping trends already developing before the start of the pandemic accelerated to where a return to pre-pandemic retailing and supply chain operations is unlikely. In this session, we will discuss the results from an ongoing global research project conducted by Western Michigan University's Food Industry Research and Education Center into consumers' changing consumption and shopping behaviors and how these changes necessitate the development of new, more flexible and agile supply chain solutions. We will discuss practical solutions building on the strengths of food retailers, topics such as; assortment development, managing shortages, and on-shelf-availability, near-sourcing, alternative suppliers, merchandising and packaging solutions for a post-pandemic reality.

Speakers:
Russell Zwanka, Associate Professor- Food/CPG Marketing, Western Michigan University
Marcel Zondag, Associate Professor of Marketing and Integrated Supply Management, Western Michigan University