Are You Reading a False Positive? How to Retain New Market Share Gains

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Are You Reading a False Positive? The circumstances surrounding COVID-19 are dominating consumer spending decisions, and retail grocery is clearly benefiting from reduced food spending opportunities. Even though many retailers, large and small, are experiencing double-digit gains in sales; are they GAINING MARKET SHARE? Eric will provide insight on how drastic swings in weekly sales do not necessarily mean a positive gain in market share. This session will provide ideas that address short-term measurement tools and long-term strategies to "Retain the Gain".

Speaker: Eric Anderson, Principal, AR Marketing

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